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2013 Feedback


2013 feedback

Here are the results of our feedback forms at VegfestUK Bristol 2013


Questions

Current diet

After this event, are you likely to change your diet?

Demographics

How did you hear about our event?

Ratings of samples tried

How likely are you to buy more of these samples in future?

Main reasons for coming to the event

Favourite parts of the event

 

CURRENT DIET

  9%     Meat eater

  8%     Meat reducer

  7%     No read meat, but eat chicken & fish

              7%     Eat fish

31%     Eat meat and/or fish

25%     Vegetarian

42%     Vegan

  2%     Raw vegan

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After this event, are you likely to change your diet?

 

Of those who eat meat and/or fish

32%     Mentioned reducing the amount of red meat they eat

45%     Mentioned incorporating more plant-based options in their diet

10%     Mentioned cutting out meat and fish altogether from their diet

  6%     Mentioned cutting meat, fish, dairy & eggs out of their diet altogether

  3%     Mentioned cutting dairy out of their diet

  6%     Mentioned adopting a completely plant-based/vegan diet

(The figures do not add to 100% as some people indicated 2 choices, e.g. incorporating more plant based options and cutting out meat and fish)

 

  6%     will definitely change their diet as a result of this event

23%     are very likely to change their diet

42%     are quite likely to change their diet

16%     are unlikely to change their diet

10%     are not at all likely to change their diet

  3%     are unsure / did not give an indication

 

71%     of people who said they eat meat and/or fish are likely to change their diet as

                        a result of the event

 

Of those who describe their diet as vegetarian

29%     intend incorporating more plant-based options in their diet

  4%     intend to cut out dairy and eggs

                        33%     intend to adopt a completely plant-based/vegan diet

 

33%     are very likely to change their diet

25%     are quite likely to change their diet

25%     are unlikely to change their diet

17%     are not at all likely to change their diet

 

58%     of people who described their diet as vegetarian are likely to change their

                        diet as a result of the event

66%     indicated they would make some sort of change

 

Although only 58% of vegetarians said they are likely to change their diet, 66% indicated a change. Some of those who said they intend incorporating more plant-based options probably did not regard it as a diet change (i.e. they would still remain vegetarian, but would incorporate more plant-based options in their diet).

 

Of those who describe their diet as vegan

                          7%     will definitely change their diet

                          2%     are very likely to change their diet

                          5%     are quite likely to change their diet

 

14% of vegans are likely to change their diet as a result of the show – things mentioned unprompted were healthier diet, less processed food, adopting a raw vegan diet and reinforcing my reasons for being vegan.

 

Of those who describe their diet as raw vegan

                        100%   are unlikely to change their diet

 

            Overall

                          5%     will definitely change their diet

                        16%     are very likely to change their diet

                        21%     are quite likely to change their diet

 

                        42%     are likely to change their diet

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DEMOGRAPHICS

            69% Female                31% Male

 

            Age (includes teenagers but not children)

6%       Under 16

                        19%     16-24

                        22%     25-34

                        25%     35-44

                        15%     45-54

                          9%     55-64

                          4%     65+

 

            Where they live

                        33%     Bristol

                        25%     Surrounding Area: 6% Bath, 3% S Glous, 8% Somerset, 2% Glous, 6% Wilts

                          7%     Other South West

                        14%     Wales

                          3%     London and South East (2% London, 1% South East)

                          9%     Midlands (7% West Midlands, 2% East Midlands)

                          5%     North (2% North West, 3% Yorkshire & North East)

                          1%     Scotland

                          2%     Other

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How did you hear about our event?

              5%     e-mail from the organisers

              8%     on Facebook

            15%     from the website

              1%     on Twitter

              4%     in an article in a newsletter

              6%     in an article in a magazine

              7%     in a press or magazine advert

              3%     on a poster

              1%     on a leaflet

            49%     by word of mouth

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RATING OF SAMPLES TRIED

           

Meat Substitutes

                        Rated 4.4 out of 5 by those who had tried them

                        60% gave a rating of 5 out of 5. 83% gave a rating of 4 or 5.

            Dairy-free Chocolate

                        Rated 4.4 out of 5 by those who had tried them

                        61% gave a rating of 5 out of 5. 84% gave a rating of 4 or 5.

            Dairy-free ‘Cheese’

                        Rated 4.1 out of 5 by those who had tried them

                        76% gave a rating of 4 or 5. 42% gave a rating of 5.

            Dairy-free ‘Milk’

                        Rated 4.4 out of 5 by those who had tried them

                        61% gave a rating of 5 out of 5. 88% gave a rating of 4 or 5.

            Dairy-free ‘Yogurt’

                        Rated 4.3 out of 5 by those who had tried them

                        82% gave a rating of 4 or 5. 52% gave a rating of 5.

            Vegan Cake

                        Rated 4.5 out of 5 by those who had tried them

                        63% gave a rating of 5 out of 5. 90% gave a rating of 4 or 5.

            Vegan Sweets

                        Rated 4.5 out of 5 by those who had tried them

                        61% gave a rating of 5 out of 5. 92% gave a rating of 4 or 5.

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HOW LIKELY ARE PEOPLE TO BUY MORE OF THESE IN THE FUTURE

 

Meat Substitutes

                        79% likely to buy more; 14% unlikely

                        61% ‘very likely’, 18% quite likely

  7% unlikely, 7% not at all likely

  6% unsure/did not respond

            Dairy-free Chocolate

                        73% likely to buy more; 16% unlikely

                        54% ‘very likely’, 19% quite likely

12% unlikely, 4% not at all likely

10% unsure/did not respond

            Dairy-free ‘Cheese’

                        70% likely to buy more; 21% unlikely

                        43% ‘very likely’, 27% quite likely

15% unlikely, 6% not at all likely

  9% unsure/did not respond

            Dairy-free ‘Milk’

                        69% likely to buy more; 18% unlikely

                        56% ‘very likely’, 13% quite likely

14% unlikely, 4% not at all likely

12% unsure/did not respond

            Dairy-free ‘Yogurt’

                        65% likely to buy more; 17% unlikely

                        38% ‘very likely’, 27% quite likely

10% unlikely, 7% not at all likely

18% unsure/did not respond

            Vegan Cake

                        76% likely to buy more; 9% unlikely

                        50% ‘very likely’, 26% quite likely

  4% unlikely, 5% not at all likely

15% unsure/did not respond

            Vegan Sweets

                        64% likely to buy more; 18% unlikely

                        37% ‘very likely’, 27% quite likely

11% unlikely, 7% not at all likely

18% unsure/did not respond

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Main reasons for coming to the event

Some people chose one option, as requested, but others chose more than one.

 

Total number of mentions: 292

Supporting the veggie/vegan movement       20.5%  of mentions

The Food                                                         16.4%  of mentions

Shopping                                                         14.0%  of mentions

Free Samples                                                 11.6%  of mentions

General Festival Vibe                                       9.6%  of mentions

Talks and demos                                              8.2%  of mentions

Meet friends & have a good time                     7.2%  of mentions

Daytime Music Acts                                         6.2%  of mentions

Headline Acts                                                    2.7%  of mentions

Cinema                                                             1.4%  of mentions

Comedy Hours                                                 1.4%  of mentions

Taking the kids out                                            0.7%  of mentions

 

Total number of people: 98

Supporting the veggie/vegan movement       61%     of people

The Food                                                         49%     of people

Shopping                                                         42%     of people

Free Samples                                                 35%     of people

General Festival Vibe                                     29%     of people

Talks and demos                                            24%     of people

Meet friends & have a good time                   21%     of people

Daytime Music Acts                                       18%     of people

Headline Acts                                                    8%     of people

Cinema                                                             4%     of people

Comedy Hours                                                 4%     of people

Taking the kids out                                            2%     of people

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favourite parts of the event

Some people chose one option, as requested, but others chose more than one.

 

Total number of mentions: 139

Stalls                                                   22%     of mentions

The food                                              17%     of mentions

Free Samples                                     15%     of mentions

General Vibe and Atmosphere           15%     of mentions

Talks                                                    7%     of mentions

Cookery Demos                                   6%     of mentions

Daytime Musicians                               6%     of mentions

Headline Acts                                        5%     of mentions

Workshops                                            4%     of mentions

Kids Area                                              2%     of mentions

 

Total number of people: 98

Stalls                                                   31%     of people

The food                                              24%     of people

Free Samples                                     21%     of people

General Vibe and Atmosphere           21%     of people

Talks                                                   10%     of people

Cookery Demos                                   9%     of people

Daytime Musicians                               8%     of people

Headline Acts                                        7%     of people

Workshops                                            6%     of people

 

Kids Area                                              3%     of people

 

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