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Here are the results of our feedback forms at VegfestUK Bristol 2013

 

CURRENT DIET

  9%     Meat eater

  8%     Meat reducer

  7%     No read meat, but eat chicken & fish

              7%     Eat fish

31%     Eat meat and/or fish

25%     Vegetarian

42%     Vegan

  2%     Raw vegan

 

AFTER TODAY’S EVENT ARE YOU LIKELY TO CHANGE YOUR DIET

 

Of those who eat meat and/or fish

32%     Mentioned reducing the amount of red meat they eat

45%     Mentioned incorporating more plant-based options in their diet

10%     Mentioned cutting out meat and fish altogether from their diet

  6%     Mentioned cutting meat, fish, dairy & eggs out of their diet altogether

  3%     Mentioned cutting dairy out of their diet

  6%     Mentioned adopting a completely plant-based/vegan diet

(The figures do not add to 100% as some people indicated 2 choices, e.g. incorporating more plant based options and cutting out meat and fish)

 

  6%     will definitely change their diet as a result of this event

23%     are very likely to change their diet

42%     are quite likely to change their diet

16%     are unlikely to change their diet

10%     are not at all likely to change their diet

  3%     are unsure / did not give an indication

 

71%     of people who said they eat meat and/or fish are likely to change their diet as

                        a result of the event

 

Of those who describe their diet as vegetarian

29%     intend incorporating more plant-based options in their diet

  4%     intend to cut out dairy and eggs

                        33%     intend to adopt a completely plant-based/vegan diet

 

33%     are very likely to change their diet

25%     are quite likely to change their diet

25%     are unlikely to change their diet

17%     are not at all likely to change their diet

 

58%     of people who described their diet as vegetarian are likely to change their

                        diet as a result of the event

66%     indicated they would make some sort of change

 

Although only 58% of vegetarians said they are likely to change their diet, 66% indicated a change. Some of those who said they intend incorporating more plant-based options probably did not regard it as a diet change (i.e. they would still remain vegetarian, but would incorporate more plant-based options in their diet).

 

Of those who describe their diet as vegan

                          7%     will definitely change their diet

                          2%     are very likely to change their diet

                          5%     are quite likely to change their diet

 

14% of vegans are likely to change their diet as a result of the show – things mentioned unprompted were healthier diet, less processed food, adopting a raw vegan diet and reinforcing my reasons for being vegan.

 

Of those who describe their diet as raw vegan

                        100%   are unlikely to change their diet

 

            Overall

                          5%     will definitely change their diet

                        16%     are very likely to change their diet

                        21%     are quite likely to change their diet

 

                        42%     are likely to change their diet

 

DEMOGRAPHICS

            69% Female                31% Male

 

            Age (includes teenagers but not children)

6%       Under 16

                        19%     16-24

                        22%     25-34

                        25%     35-44

                        15%     45-54

                          9%     55-64

                          4%     65+

 

            Where they live

                        33%     Bristol

                        25%     Surrounding Area: 6% Bath, 3% S Glous, 8% Somerset, 2% Glous, 6% Wilts

                          7%     Other South West

                        14%     Wales

                          3%     London and South East (2% London, 1% South East)

                          9%     Midlands (7% West Midlands, 2% East Midlands)

                          5%     North (2% North West, 3% Yorkshire & North East)

                          1%     Scotland

                          2%     Other

 

HOW DID THEY HEAR ABOUT THE EVENT

              5%     e-mail from the organisers

              8%     on Facebook

            15%     from the website

              1%     on Twitter

              4%     in an article in a newsletter

              6%     in an article in a magazine

              7%     in a press or magazine advert

              3%     on a poster

              1%     on a leaflet

            49%     by word of mouth

 

RATING OF SAMPLES TRIED

           

Meat Substitutes

                        Rated 4.4 out of 5 by those who had tried them

                        60% gave a rating of 5 out of 5. 83% gave a rating of 4 or 5.

            Dairy-free Chocolate

                        Rated 4.4 out of 5 by those who had tried them

                        61% gave a rating of 5 out of 5. 84% gave a rating of 4 or 5.

            Dairy-free ‘Cheese’

                        Rated 4.1 out of 5 by those who had tried them

                        76% gave a rating of 4 or 5. 42% gave a rating of 5.

            Dairy-free ‘Milk’

                        Rated 4.4 out of 5 by those who had tried them

                        61% gave a rating of 5 out of 5. 88% gave a rating of 4 or 5.

            Dairy-free ‘Yogurt’

                        Rated 4.3 out of 5 by those who had tried them

                        82% gave a rating of 4 or 5. 52% gave a rating of 5.

            Vegan Cake

                        Rated 4.5 out of 5 by those who had tried them

                        63% gave a rating of 5 out of 5. 90% gave a rating of 4 or 5.

            Vegan Sweets

                        Rated 4.5 out of 5 by those who had tried them

                        61% gave a rating of 5 out of 5. 92% gave a rating of 4 or 5.

 

HOW LIKELY ARE PEOPLE TO BUY MORE OF THESE IN THE FUTURE

 

Meat Substitutes

                        79% likely to buy more; 14% unlikely

                        61% ‘very likely’, 18% quite likely

  7% unlikely, 7% not at all likely

  6% unsure/did not respond

            Dairy-free Chocolate

                        73% likely to buy more; 16% unlikely

                        54% ‘very likely’, 19% quite likely

12% unlikely, 4% not at all likely

10% unsure/did not respond

            Dairy-free ‘Cheese’

                        70% likely to buy more; 21% unlikely

                        43% ‘very likely’, 27% quite likely

15% unlikely, 6% not at all likely

  9% unsure/did not respond

            Dairy-free ‘Milk’

                        69% likely to buy more; 18% unlikely

                        56% ‘very likely’, 13% quite likely

14% unlikely, 4% not at all likely

12% unsure/did not respond

            Dairy-free ‘Yogurt’

                        65% likely to buy more; 17% unlikely

                        38% ‘very likely’, 27% quite likely

10% unlikely, 7% not at all likely

18% unsure/did not respond

            Vegan Cake

                        76% likely to buy more; 9% unlikely

                        50% ‘very likely’, 26% quite likely

  4% unlikely, 5% not at all likely

15% unsure/did not respond

            Vegan Sweets

                        64% likely to buy more; 18% unlikely

                        37% ‘very likely’, 27% quite likely

11% unlikely, 7% not at all likely

18% unsure/did not respond

 

 

 

 

MAIN REASON WHY THEY CAME TO VEGFESTUK

Some people chose one option, as requested, but others chose more than one.

 

Total number of mentions: 292

Supporting the veggie/vegan movement       20.5%  of mentions

The Food                                                         16.4%  of mentions

Shopping                                                         14.0%  of mentions

Free Samples                                                 11.6%  of mentions

General Festival Vibe                                       9.6%  of mentions

Talks and demos                                              8.2%  of mentions

Meet friends & have a good time                     7.2%  of mentions

Daytime Music Acts                                         6.2%  of mentions

Headline Acts                                                    2.7%  of mentions

Cinema                                                             1.4%  of mentions

Comedy Hours                                                 1.4%  of mentions

Taking the kids out                                            0.7%  of mentions

 

Total number of people: 98

Supporting the veggie/vegan movement       61%     of people

The Food                                                         49%     of people

Shopping                                                         42%     of people

Free Samples                                                 35%     of people

General Festival Vibe                                     29%     of people

Talks and demos                                            24%     of people

Meet friends & have a good time                   21%     of people

Daytime Music Acts                                       18%     of people

Headline Acts                                                    8%     of people

Cinema                                                             4%     of people

Comedy Hours                                                 4%     of people

Taking the kids out                                            2%     of people

 

FAVOURITE THING ABOUT VEGFESTUK

Some people chose one option, as requested, but others chose more than one.

 

Total number of mentions: 139

Stalls                                                   22%     of mentions

The food                                              17%     of mentions

Free Samples                                     15%     of mentions

General Vibe and Atmosphere           15%     of mentions

Talks                                                    7%     of mentions

Cookery Demos                                   6%     of mentions

Daytime Musicians                               6%     of mentions

Headline Acts                                        5%     of mentions

Workshops                                            4%     of mentions

Kids Area                                              2%     of mentions

 

Total number of people: 98

Stalls                                                   31%     of people

The food                                              24%     of people

Free Samples                                     21%     of people

General Vibe and Atmosphere           21%     of people

Talks                                                   10%     of people

Cookery Demos                                   9%     of people

Daytime Musicians                               8%     of people

Headline Acts                                        7%     of people

Workshops                                            6%     of people

 

Kids Area                                              3%     of people

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